Executive Director and Curator, End Well

Tracy Wheeler is Executive Director of End Well, a leading nonprofit at the intersection of end-of-life and culture change with a focus on making end of life, part of life. She has led the content and curation at End Well since its founding in 2017 and has worked with over 150 celebrities and unsung heroes to help them create outstanding talks about facing serious illness, grief, loss and caring for others. Tracy’s early career was in fashion marketing where she led the international marketing teams at Polo/Ralph Lauren, Espirit, and Gap.