Lisa Keefauver, MSW

Lisa Keefauver, MSW is a grief activist with more than two decades of professional experience with grief and loss, working as a social worker, narrative therapist, and educator within multiple settings from non-profits to corporations and universities. Lisa's wisdom and understanding of grief is also embodied from her personal losses, including the death of her husband Eric from brain cancer in 2011.

Lisa's grief advocacy led her to found Reimagining Grief, with a mission to illuminate and dismantle the limited and misleading collective story of grief that causes so much unnecessary suffering. It also inspired her to create and host the top-rated podcast Grief is a Sneaky Bitch; serve as an adjunct professor of Loss and Grief at the University of Texas at Austin; act as an organizational consultant to facilitate grief-smart organizations; and write and appear as a thought leader across media platforms and as a keynote speaker.

Just before beginning treatment for Triple Positive Breast Cancer in 2023, she took to the TEDx stage to deliver Why Knowing More About Grief Can Make it Suck Less. Her book, Grief Is A Sneaky Bitch: An Uncensored Guide to Navigating Loss, was published in June 2024.