Anthony Shore

Anthony Shore is Chief Operative of Operative Words. Over 37 years, he has introduced more than 275 product and company names to the world, from startups to Global 500 companies, including Accenture, Qualcomm Snapdragon, Adobe Lightroom, Virgin Voyages, Yum Brands, and Tonal. Trained as a linguist at UC Santa Cruz, his BA thesis received the Chancellor’s Award and Linguistics degree Honors. As Global Director of Naming and Writing for Landor Associates, Anthony led naming, nomenclature and brand strategy projects for Global 500 companies for 13 years. In 2009, Anthony started his agency, Operative Words, to focus exclusively on what he’s good at: Six words or fewer.