Communication Lab

Ira Byock, MD & Anthony Shore

Join us for a solutions-oriented exchange of expertise and informed conjecture as hospice and palliative care pioneer Dr. Ira Byock and linguist Anthony Shore delve into the power of words to either constrain or expand our ability to imagine – and experience – wellbeing during illness and through the end of life. 

With special thanks to graphic recorder Abby Van Muijen of Roguemark Studios. 

About the Speakers

Ira Byock, MD is a palliative care physician, author, and advocate for improving care through the end of life. He has been involved in palliative care since 1978. His research has contributed to conceptual frameworks for the lived experience of illness; related measures for quality of life during illness, and effective life-completion counseling methods. He is Founder and Chief Medical Officer of the Institute for Human Caring of Providence St. Joseph Health system. Ira’s books include Dying Well; The Four Things That Matter Most; and The Best Care Possible. 

Anthony Shore is an award-winning linguist who brings together human creativity, corpus linguistics and machine learning to advance his relentless quest for original brand names. He is responsible for names like Yum Brands, Qualcomm Snapdragon, Fitbit Flyer, and Jaunt VR. Zoa, a name he created for the world’s first bio-fabricated leather, is in the permanent collection of the Museum of Modern Art. The New York Times Magazine profiled Anthony in its feature, The Weird Science of Naming New Products. He has appeared on BBC News, NPR, and Fast Company, among others.